If you’ve ever ordered print and been asked “What GSM do you want?” — don’t panic. GSM stands for grams per square metre, and it’s the easiest way to measure how thick or heavy your paper will feel.

Common GSM Ranges:

• 80–100gsm – Like standard printer paper. Great for letterheads or internal documents.
• 120–170gsm – Thicker, silkier. Perfect for flyers, takeaway menus or posters.
• 200–300gsm – Feels premium. Best for postcards, high-end leaflets.
• 350–450gsm – Card-like. Ideal for business cards, covers and luxury print.

💡 Pro tip: Heavier isn’t always better — it depends on the purpose. Flyers you hand out in bulk might work best at 150gsm, while a premium business card should be closer to 400gsm.

📞 Not sure what GSM you need? At Replica Print, we’ll guide you to the perfect finish every time.